We begin by using cognitive, behavioral, and social sciences to set goals.


Our multidisciplinary research approach focuses on generating human centric innovations by combining theories from the cognitive, behavioral, and social sciences with engineering design principles.

Examples of our research capabilities include:

  • Optimizing human capabilities while mitigating human limitations when interacting with complex systems
  • Understanding human cognitive, behavioral, and attitudinal responses during human-human and human-system interactions
  • Focusing on human diversity in terms of the user's culture, language, and social traditions to enhance overall cross-cultural communication
  • Adapting and customizing user requirement techniques and knowledge elicitation methods across various cultures
Design Training/Education Assessment


We develop tools and solutions centered around the end user.


Our user-centered design approach utilizes only theoretically-based, empirically-validated tools, techniques, and methodologies to maximize human performance.

Examples of our design capabilities include:

  • Applying theories and principles from the science of human multisensory processing to generate effective multimodal solutions for user interface design
  • Creating cutting edge interactive multimedia tools grounded in strong theoretical foundations of human communication
  • Synthesizing innovative multidisciplinary research in education, instructional design, and culture to promote successful human-human and human-system interactions
  • Incorporating the usability engineering lifecycle into software design for commercial, educational, and government products.
Research Training/Education Assessment


We adapt training and instruction to match the targeted end user.


Our approach to developing training and education programs focuses on identifying the essential knowledge, skills, and abilities required to meet targeted training objectives. This enables us to develop flexible programs that are customizable and adaptable to our client’s unique needs.

Examples of our training and education capabilities include:

  • Ensuring training objectives are met by identifying and adapting instruction to match users’ cognitive, behavioral and attitudinal competencies as well as their dynamic contextual desires and necessities
  • Adapting the instructional design of training scenarios based on users’ social and situational surrounding and their respective cues
  • Analyzing task requirements and developing interactive multimedia game-based training programs based on distinct incremental learning stages
  • Enabling collaboration among distributed distance learning participants to enhance training effectiveness
Research Design Assessment


We evaluate the design and training based on several human performance metrics.


Our multi-faceted approach to assessment utilizes a variety of human performance metrics, measures, and techniques. This multi-method approach increases the sensitivity and diagnosticity of the overall assessment, and thus, ensures that training and/or design solutions are rigorously tested and evaluated prior to implementation.

Examples of our assessment capabilities include:

  • Developing qualitative and quantitative performance measures based on defined training objectives
  • Ensuring maximum training effectiveness by means of feedback loops based on performance goals
  • Creating adaptable and customizable assessment measures to fit users’ social and cultural surrounding while focusing on developing their respective pre-defined competencies
  • Constructing valid, reliable, time- and cost-effective performance measures that capture essential competencies in terms of knowledge, skills, and abilities.
Research Design Training/Education